"It is our goal to embed the ethic of Responsible Travel and Sharing within our corporate culture, guiding and permeating every aspect of our operations, management, development and interaction with travelers and local communities. Our hope is that these values will spring from the heart to be demonstrated by our staff, shared by our travelers and appreciated by local communities, wherever we may leave the imprint of our presence in the unique and beautiful lands of Indochina... for the enhancement of our natural and cultural heritage and quality of life in perpetuity."
Extract: Open letter of Asiana Travel Mate founders, 2010.

Introduction
Asiana Travel Mate was founded in 2006, against the backdrop of unprecedented the growth of tourism in South East Asia with the consequent economic, social, cultural and environmental impacts, both beneficial and adverse. The last decade has also been marked by natural disasters, epidemics and the rise of global concern for environmental and social equity issues. In the face of both the opportunities and challenges, Asiana Travel Mate has grown beyond expectations within a relatively short period, the outcome of our endeavors in providing personalized services with optimal values, efficiency and integrity. 

As a young company, we invariably project ourselves into the future and are deeply concerned about our responsibilities towards our travelers, local communities, our employees and the social, cultural and environmental impact of our operations. We believe in sharing the economic benefits of tourism towards improving the quality of life of local communities and in reaching out to the disadvantaged. We are orientated towards positive cross cultural interactions, enhancement of living culture and the conservation of natural environments. Although our initiatives may be humble in scope, we are committed to act within our given sphere of influence and resources. Responsible Travel and Sharing ultimately concerns our accountability to future generations as a corporate entity and as individuals ... the legacy we will leave our children, community, nation and the world.

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